INTRO
The recommendations on this page include basic rules for using the fundamental elements of our graphic identity.
By following these examples and recommendation lines we guarantee a consistent and therefore stronger communication of the INESC-ID brand identity.
THE MAIN LOGO
INESC-ID graphical identity exists in two versions: with and without the brand tagline: Defining Technology – both in positive and negative color variants.
The choice of each version and its variants must first follow editorial criteria and ensure the best possible readability.
All versions are available for download in different file types: JPG / PNG / EPS.
STANDARD BRAND COLOURS
BLUE
PMS: 634 C
CMYK: 100 55 33 13
RGB: 0 95 128
HEX: 005f80
GREEN
PMS: 375 C
CMYK: 46 0 100 0
RGB: 151 202 61
HEX: 97ca3d
CMYK: 50 25 25 25
RGB: 106 133 142
HEX: 6a858e
TYPOGRAPHY
INESC-ID brand tagline – Defining Technology – type style is Titilium Web. A very simple yet contemporary designed typeface, “born inside the Accademia di Belle Arti di Urbino as a didactic project Course Type design of the Master of Visual Design Campi Visivi.”
Titilium Web is our recommended font to use with our templates and in every communication event.
